Launching the 'Cats Don't Smoke' app

Written on the 3 June 2014

Launching the 'Cats Don't Smoke' app


Quit Victoria, Healthy Together Geelong and the Geelong Football Club have teamed up to produce a really innovative phone app called: Cats Don't Smoke.


I had the pleasure of launching the app at the Geelong versus North Melbourne game. 

It offers a clear messaging on the health effects for your body, the risks of smoking and tips on how to quit.

It also has messages from the captain of the Geelong Football Club, Joel Selwood, the club's coach, Chris Scott, and CEO Brian Cook.

I'd like to think this will have a significant impact within the local Geelong community.

Smoking kills around 4000 Victorians each year. The smoking rates in Geelong are around 20 per cent, compared to the state average of 13.3 per cent.

Clearly we need to do as much as we can to deter people from smoking and bring those rates down even further.


With that aim in mind, the government has introduced legislation to ban smoking at all patrolled beaches, outdoor children's playgrounds, skate parks, public swimming pool complexes and sporting venues for under-age events. These newly designated no-smoking areas are sending a clear message to the community. This app does the same - and the Geelong Football Club has demonstrated great leadership in working with Healthy Together Geelong and Quit Victoria to develop such an innovative tool.

Healthy Together Geelong has done a tremendous job in engaging with over 50 000 members of its community in schools, early learning centres and workplaces to promote ways to improve health and prevent chronic disease.

HTV is now an internationally recognised preventive health model and one that is having a significant impact in the Geelong community.


Further details are available from:


Pictured with Healthy Together Geelong Coordinator Chad Foulkes, Geelong Cats CEO Brian Cook, Senior Public Health Advisor Shelley Bowen and Manager Cessation, Partnerships and Priority Settings Luke Atkin before the Geelong versus North Melbourne game on May 23

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